Business Analytics is the methodical exploration of business data to gain insights that support the business planning process.
Where Business Intelligence is broadly about gaining an understanding of how a business is currently performing in relationship to its goals, Business Analytics is about understanding why things have happened and what will happen in the future. This means that in successful Business Analytics it is important to
- Identify patterns and trends.
- See relationships between events and entities.
- Make comparisons between different scenarios or decisions.
Dynistics’ Active Dashboards solution can be deployed to provide this graphical perspective to Business Analysis. Active Dashboards can consolidate inputs from any existing business data sources or from a single data warehouse, and then offer a wide range of graphical entities to the analyst to match the data type under review or the nature of the investigation.
The Active Dashboards approach is particularly applicable for use in scenario planning because analysts can emulate the wider business dashboard to understand the impact of changes to any or all of the key metrics.
Find out more about how Dynistics can enhance Business Analytics in your organisation by calling us on 0121 506 9070, email info@dynistics.com or check out our Dashboard Gallery
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