Solihull Software Vendor Dynistics Expands Commitment to Far East Markets with Japan Market Entry

Solihull-based software vendor, Dynistics has today announced a comprehensive market-entry strategy for Japan. The company which is one of the UK’s fastest growing business intelligence (BI) software players has recognised the opportunity to take its Active Dashboards to the Japanese market in 2011 having successfully entered the US, Australian, European and Middle East markets in 2009.

Dynistics, which in July won Birmingham Chamber of Commerce’s International Trade Business Award, has already established potentially high demand for Active Dashboards in the Far East.

Returning from Japan last week, Anthony Dent, managing director, Dynistics said; "We are thrilled to unveil our plans for Japan market entry which we believe will produce rapid acceptance and success for our software.

“With the traditional market players lacking Active Dashboards rapid ‘Land and Expand’ approach to quickly generate benefits for end-users we expect to win business from companies that have been under served by their current solutions and are dissatisfied with failed and expensive attempts to implement Business Intelligence.

“The highly graphical nature of our software has shown to be a key factor in its rapid adoption in international markets and the indications from partners in Japan, is that this is also the case in the Far East.

“Dynistics has developed a clear strategy to support the Japanese market including creating Active Dashboards in Japanese language versions and establishing a route to market via agreements with established Japan-based BI resellers.”  

Active Dashboards is a graphical reporting solution that is able to connect to existing sources of data within organisations and present it in graphical formats that clearly illustrate targets and results in real-time, providing management and employees at all levels to monitor performance and spot key trends as they happen.

Dynistics expects its proven product which offers fast deployment and rapid payback, to encourage companies throughout Japan to adopt its next generation BI solution in preference to traditional vendors such as SAP Business Objects, IBM Cognos and Oracle Hyperion. 

Dynistics expects to be operational in Japan during 2011.

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