Category Archives: Marketing

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Dirty Data: How dashboards can help you clean up your act

Data is an organisation’s greatest asset. It generates insight, drives decision-making and provides a solid foundation for growth. But the data you hold…
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Use Maps to focus on the hyperlocal marketing and optimise sales

While marketers have been discussing the importance of targeting customers by location for years, with the rise of the hyperlocal search and its…
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Dashboards the route to real marketing ROI

Measuring return on investment (ROI) in marketing can be tricky. Organisations recognise the benefits of marketing, such as thought leadership, credibility and brand…
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Eight ways dashboards can help marketers speed up their data process

Dynistics,  Archana Dhankar shares insights on how marketers can speed up their data process Today’s marketers have more access to data, manage multiple…
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Six reasons why you may end up paying dearly for ‘Free’ BI software

When the need for new Business Intelligence (BI) software arises, SMB companies are often tempted to opt for ‘free’ or open source solutions.…
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All work and no play? How Marketing can benefit from gamification

Dynistics, Archana Dhankar shares insights on Gamification in Marketing  Marketing lives and dies by profit and loss. Every overhead, spend or investment made…
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