Channel strategy is route to future success, claims Dynistics

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New channel network to secure sector for Dashboard Technology

31st May 2016 – Dynistics has today announced a new channel network strategy as it aims to manage demand and fuel broader sector growth for its dashboard technology solutions. The British company is looking to capitalise on progress achieved over the last year since its new management buy-out took place in Q1 2015, which includes 15% year-on-year revenue growth. With over 100,000+ users of its dashboard technology and significant demand from sectors including higher education, further education and recruitment, Dynistics is anticipating revenues from its channel partner network to account for 30% of annual turnover within the coming 12 months.

Dynistics has already signed several new partners, including Jobscience and Kamanchi – sector specialists in recruitment – and Itslearning –  bringing expertise in the education market.

However, with growing demand for low cost and easy-to-use Business Intelligence (BI) and analytics tools for better reporting and business analysis across all sectors, Dynistics is looking to increase market share in a variety of sectors. It recognises the importance of a network of skilled partners that can demonstrate proven experience.

“We’ve spent an initial discovery period examining and sizing the market, getting feedback from our customers and reaching out to potential channel partners to ascertain both requirements and opportunities. We now have a clear idea of the skills and expertise that we’re looking for from the channel, as well as the scope of opportunity for the partners we sign up,” comments Andy Richardson, CEO at Dynistics.

“Channel success for Dynistics will be engaging with up to 30 partners over the next 12 months and that partner network accounting for at least 30% of our revenue by the end of that period,” concluded Andy.

Dynistics is looking for partners that can demonstrate the following criteria:

  • Implementation capabilities in specified vertical sectors, ideally in the area of BI or analytics
  • ISVs with added value BI and analytics strategy with a desire to embed dashboard technology within existing solution
  • Regional expertise to be mapped on to vertical sector track record
  • In-depth sector knowledge demonstrating a proven understanding of sector specific technology and solutions

Existing Dynistics’ customers state its fast implementation and ability to deliver a quick return on investment were key reasons for choosing its dashboard technology.


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