Dashboard technology making the case for intelligent marketing
More tools than ever before have meant marketing has become a technology-led field, with digital
playing a major part, according to a recent study by Econsultancy, one in three marketers believe the information they hold is of very little use. That’s despite the fact that 84% say that analytics drives “actionable recommendations which make a difference to their organisation.”
The question is; how to separate the wheat from the chaff and find the marketing data that really matters.