With business intelligence data a cornerstone of any successful organisation, how do you make such complex data engaging enough for decision-makers and employees to understand it quickly and concisely?
Data, Big and Small
We’re run by data – from gross and net profits to employee performance. We have Excel docs packed with numbers that accountants can analyse in moments, but which unfortunately, the rest of us need time to decipher in order to fully understand. In a visual-driven world, this is inevitably a counterintuitive approach to presenting valuable business intelligence data whether it be in the public or private sector.
Managing with Style and Substance
‘The most meaningful way to differentiate your company from your competition . . . is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.’
Bill Gates, Business @ the Speed of Thought: Succeeding in the Digital Economy (1999)
Gates believes at the core of every organisation should be a ‘digital nervous system’ where managers and workers can gain instant access to their business intelligence data. And digital dashboards allow you to identify key metrics in seconds and present them in a way that is immediately understandable – and just as importantly, in a way that the viewer will want to engage with because dashboard software offer a visually-stimulating format.
Blame Steve Jobs . . .
‘We made the buttons on the screen look so good you’ll want to lick them.’
Steve Jobs, the late CEO of Apple, talking about Mac OS X in 2000
As humans, we are these days becoming more and more used to using software that is visually more engaging. Whether it be using an app on your iPhone (or Android device) or viewing pictures on Yahoo!’s Flickr – that now boasts a visually-rich experience – this ‘consumerisation of IT’ means that people are used to great-looking designs and applications that impart their functionality or data in a stimulating way.
Dashboard software follow this ethos, allowing people to engage with even the most data-rich information in a simple, clean and elegant format that makes the viewer want to read on.
Not Just Eye Candy
But digital dashboard software aren’t simply a visual hook to make information look ‘pretty’. They are an efficient, time-saving way to ‘manage by exception’. By visually pulling out the data which shows that something very bad or very good is happening, you’ll know where to concentrate your efforts in an instant.
Digital dashboard software can be used to compile, analyse and report on defined key performance indicators quickly and efficiently. This ability also means that important business intelligence data can be sent out to all key personnel within your organisation – from executive and managerial levels to teaching staff – at the click of a mouse button, saving you valuable time and money.
Use digital dashboard software to:
Engage with your audience; from managing directors to prospective students
Appeal to their inherent need for visual stimulation