Tag Archives: marketing

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Dirty Data: How dashboards can help you clean up your act

Data is an organisation’s greatest asset. It generates insight, drives decision-making and provides a solid foundation for growth. But the data you hold…
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Bridging the gap between business and education

It’s no secret that Further Education (FE) is undergoing a major change. Colleges have been freed from local authority control and empowered to…
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Use Maps to focus on the hyperlocal marketing and optimise sales

While marketers have been discussing the importance of targeting customers by location for years, with the rise of the hyperlocal search and its…
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Dashboards the route to real marketing ROI

Measuring return on investment (ROI) in marketing can be tricky. Organisations recognise the benefits of marketing, such as thought leadership, credibility and brand…
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